Improving Speed to Market
- Resource Type
- Learning Module
- Publish Date
- 04/03/2023
- Authors
- Robin A. Karol, Andrew Bailey, Ian Elsum, Paul Germeraad
- Topics
- New Product Development, Portfolio Management
- Associated Event
- Publication
Managing time-to-market and improving speed-to-market in product and service development are critical issues for innovating businesses. Speed-to-market is widely believed to be required for the success of new products and services and better performance in executing speed-to-market is likely to be a consequence of overall new product development capability; so, the emphasis in this learning module is on ensuring that this capability is performing as well as possible.
This course covers a broad range of issues relating to product and service development and so can be used as a component of a participants professional development. Managers of the innovation or product development function, especially those who make decisions about starting, stopping or resourcing product or service development will find this course particularly valuable.
The material in this learning module is based on IRI material, research studies of speed-to-market and product development and personal experience with a wide variety of innovation and new product development projects.