TRACK Workshop: Pitch Perfect: Crafting Effective and Engaging Innovation Stories

This workshop will provide the keys to building effective, engaging innovation stories that leverage proven best practices in innovation. Participants will explore tools within the one-of-a-kind Innovation Storytelling Toolkit and learn how to leverage the Five Drivers of Innovation Storytelling. Participants will engage with specific story frameworks and patterns to develop stories that maximize empathy, impact, evidence, engagement, and alignment in innovation stories.

Workshop Outline: 

Introduction to Innovation Storytelling

• State of the Field
• Defining innovation storytelling
• The Narrative Arc
• Organizational Storytelling Cultures

Tools for Innovation Storytelling 

• Storytelling Frameworks
• Storytelling Patterns
• Storycrafting Techniques
• The Five Drivers of Innovation Storytelling

Toolkit Introduction 

• A Tour of the Innovation Storytelling Toolkit

Specific tools within the Innovation Storytelling Toolkit

• Discovering Happy Accidents Pattern
• Seizing the Opportunity

The session will include break-outs to work with the tools and techniques in order to evaluate understanding and also build connections with the other participants.

Who should attend:

Innovation managers, leaders, and team members, researchers, engineers, technical, R&D, coders, clinicians, scientists, executive leaders, and all other high-growth professionals expected to communicate, market, or propel innovation.

Registration Fees:

IRI Members: $295
Non Members: $395 

Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.

All IRI events are broadcast in Eastern Standard Time